Rolli-Pet Tiernahrung GmbH was founded in 1999 and has been part of the fenaco cooperative since 2025. The company produces wild bird feed for customers in many European countries, including LANDI stores. Rolli-Pet sells its range under its customers' private labels and under its own Peddy brand. Around 50 employees work for the company. It operates a modern production site in Hargelsberg (AT).